December 2009
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The 15 Best Brands Usage of Music from the Decade →
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SEOhhh?
If you were like me a couple of months ago, you have no idea what SEO is. I first heard the term mentioned by a speaker at an Ad Club event earlier this year. He mentioned it because with digital becoming such a big part of the industry he considered it crucial to know about SEO, SEA, SERP, HTML, JM3U9P. Okay, maybe not the last one but lets cut to the chase. I got a whirlwind tour of SEO this...
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2009's Trends in Music Branding →
Ogilvy Entertainment says, “original music collaborations”.
McCann Erickson says, “social networking for new artists”
Grey Worldwide says, “Apple’s non-use of cool songs”
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The Perfect Pairing: Music & Consumer Brands →
Coke’s global music marketing manager Umut Ozaydinli says, “Music has the power to connect”. A brief look at Coke, Blackberry, and Crystal Light’sĀ geniusĀ brand partnering.
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Target To Go →
Target hopes to raise awareness for its stores in urban areas by opening “fast food style” stores for a limited time next week. Customers can order pre-wrapped gifts by number.
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