January 2010
21 posts
4 tags
Jaguar & The Clash
I’ve looked far and wide for this commercial, but unfortunately, I cannot seem to locate it. From tracing back, it appears that Young & Rubicam might have been responsible for this ad. Like yesterday’s ad, there seems to be some backlash from this commercial- mostly because fans thought the band was selling out. The song is also used out of context like Royal Caribbean’s ad....
Jan 28th
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Stupid Tweets Worth Thousands →
In an effort to make advertising easy via Twitter, Ad.ly is connecting advertisers with popular people on the site- Kim Kardashian, Soulja Boy, and Dr. Drew, just to name a few. Some Twitterers are subtle about their ads, others, i.e. Soulja Boy, not so much. Should be interesting to see how effective this is and where it’s headed in the future.
Jan 28th
3 tags
Brands Reveal Music Strategies →
Nascar’s music potential is essentially untapped. Converse seems to have hit gold. A Carhartt Music exec says the whole music branding relationship is changing.
Jan 27th
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Jan 27th
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Jan 26th
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Young Musicians Should Chase Ad Agencies.
thecoolcommentator: Hip-hop star Pharrell Williams has said new acts should be chasing advertising agencies rather than looking for record deals. Producer Williams, who fronts the band NERD, said budding stars should strike music publishing deals to ensure they get paid whenever their music is used. Speaking to the BBC at the Midem music conference, he said acts should “market” themselves. He...
Jan 25th
3 notes
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Jan 25th
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Jan 24th
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Jan 22nd
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YouTube Launches Music Video Suggestion Tool →
mashable: YouTube took another step toward conquering the entertainment sphere today with the launch of YouTube Music Discovery, a Pandora-esque music video suggestion tool courtesy of the…
Jan 22nd
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Jan 21st
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Jan 21st
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Jan 17th
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Jan 16th
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Jan 16th
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Gillette Wants You to Shave Like a Rock Star →
Gillette has a new campaign on the way featuring mega-hit artists like Black Eyed Peas, All American Rejects, and Blink-182. The campaign is titled Gillette Uncut and will go behind the scenes to film how artists get ready for shows. The site launches later this month, but there’s a video up now to give consumers a sneak peek.
Jan 15th
3 tags
Advertising Attempting to Free All Music
Last month a site called Free All Music launched. It’s a music website that lets users download songs of their choice for free. What’s the catch? Users have to choose an advertiser to sponsor their download and watch a 15 second clip from them. It’s a pretty sweet trade off to get free tunes. There is a limit to how many songs you can downloaded, but from what I’ve read,...
Jan 14th
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Polaroid Names Lady Gaga Creative Director →
Jan 14th
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Jan 13th
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Jan 13th
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The Rise of Digital Music & The Return of the... →
mashable: There’s been a lot of speculation as of late with regard to the future of digital music, but judging by the results of a recent report by Nielsen Soundscan, music sales have…
Jan 8th