Genius brand pairing, fantastic music, poignant film. In 2009, Samsung teamed up with several promising directors to produce a series of short films to promote the release of their new HD phone.

I love that the music tells the story as much as the visuals do. It brings an unmatched emotional element to the film and guides the viewer’s feelings throughout the story. When the music swells, it’s so heartbreakingly beautiful, and when it falls, I can feel myself fall with it. The music is so arresting that it’s easy to get lost in the film and lose track of time because at close to 13 minutes, this film challenges the average person’s patience. 

This is why I love advertising & music, especially together.