An interesting video from Wieden + Kennedy on producing music in advertising. It focuses on instrumental music, but it’s worth a watch. 

Some of the key points:

• Music is half of what you do (referring to general sound).
• Music is the fastest way to relate to emotions (check out yesterday’s post).
• Music can make a good commercial great (again, see yesterday).

W+K has some great musical ads for Nike. Watch them here and here.