In October of 2010, Google Chrome launched The Wilderness Downtown, an experiment to show off Chrome’s capabilities. Users were asked to input their hometown into the site, and using Google Street View, the site built an interactive music video set to Arcade Fire’s “We Used To Wait”. The band had an incredibly successful year in 2010 with the release of The Suburbs, which appeared on just about every indie “Best of” list out there.

This experiment is highly reminiscent of the British indie rock band, Editors, album launch in October of 2009, which used Google Street View to explore London and offered fans a visual experience to accompany the album. It will be interesting to watch the growth of interactive marketing and see just how much of a customizable experience marketers can offer consumers. “We’ve only just begun” - The Carpenters